{"slug":"loops","name":"Loops","url":"https://loops.so","category":"email-marketing","categoryName":"Email Marketing","tagline":"Marketing and transactional email in one API","description":"Unifies marketing and transactional email under one contact model, triggered by product events via API instead of list imports.","bestFor":"Technical founders wanting one email API","pricing":{"fromUsd":49,"oneTimeUsd":null,"hasFreeTier":true,"freeTier":"Up to 1,000 subscribed contacts, 4,000 combined sends/month, full features, with a Loops footer","trialDays":null,"plans":[{"name":"Free","monthlyUsd":0,"annualMonthlyUsd":null,"oneTime":false,"currency":"USD","includes":"1,000 contacts, 4,000 sends/month"},{"name":"Basic (1K-5K)","monthlyUsd":49,"annualMonthlyUsd":49,"oneTime":false,"currency":"USD","includes":"Up to 5,000 subscribed contacts, unlimited sends"},{"name":"Basic (10K)","monthlyUsd":99,"annualMonthlyUsd":99,"oneTime":false,"currency":"USD","includes":"Up to 10,000 contacts, unlimited sends"},{"name":"Basic (25K)","monthlyUsd":199,"annualMonthlyUsd":199,"oneTime":false,"currency":"USD","includes":"Up to 25,000 contacts, unlimited sends"},{"name":"Basic (50K)","monthlyUsd":249,"annualMonthlyUsd":249,"oneTime":false,"currency":"USD","includes":"Up to 50,000 contacts, unlimited sends"},{"name":"Basic (100K)","monthlyUsd":399,"annualMonthlyUsd":399,"oneTime":false,"currency":"USD","includes":"Up to 100,000 contacts, unlimited sends"},{"name":"Enterprise","monthlyUsd":null,"annualMonthlyUsd":null,"oneTime":false,"currency":"USD","includes":"1,000,000+ contacts, custom"}],"summary":"Free, then $49/mo","model":"plans","history":[],"trackedSince":"2026-08-27","currentSince":null},"openSource":false,"indieBuilt":false,"maker":null,"pros":["Transactional and marketing email unified, no separate ESP bill","Every feature available on every paid plan","API-first with clean docs and React Email templates"],"cons":["No annual billing discount, monthly-only pricing","Contact pricing jumps in large steps between tiers","Younger product, smaller integration ecosystem than incumbents"],"specs":{"Free tier":"Yes, 1,000 subs","Automations":"Yes, all plans","Transactional email":"Yes, included, unlimited","Landing pages":"No","Paid newsletters":"No","API/dev friendly":"API-first, React Email support"},"rating":null,"reviewCount":0,"editorsPick":false,"promoted":false,"sources":["https://loops.so/pricing","https://thatmarketingbuddy.com/pricing/loops","https://www.sequenzy.com/pricing/loops"],"page":"https://www.saas4that.com/tools/loops","agent":{"ready":false,"mcp":null,"api":null,"cli":false,"webhooks":false,"zapier":false,"docs":null,"auth":null,"instructions":null,"howItWorks":null}}