# ActiveCampaign

Advanced automation and CRM for lifecycle email

- Site: https://www.activecampaign.com
- Category: Email Marketing
- Best for: Growth-stage founders needing automation and CRM
- Price: From $15/mo
- Rating: fewer than 3 reviews, so none is published
- Pricing checked: 2026-08-28

## Tiers

- **Starter**, $19/mo ($15/mo annually): 1,000 contacts; limited segmentation, 5 actions/automation, 1 user
- **Plus**, $59/mo ($47/mo annually): 1,000 contacts; standard segmentation, unlimited automation actions, landing pages
- **Pro (Professional)**, $99/mo ($79/mo annually): 1,000 contacts; advanced segmentation, 3 users, predictive sending
- **Enterprise**, $179/mo ($143/mo annually): 1,000 contacts; premium segmentation, 5 users, dedicated account team

## Good

- Best-in-class visual builder for multi-branch lifecycle flows
- Built-in CRM bridges marketing and founder-led sales
- Extensive native integrations and split-testing

## Not good

- No free tier; cheapest plan starts around $15-19/mo
- Steeper learning curve than Kit or MailerLite
- Costs scale quickly as your list grows

## Specifics

- Free tier: No
- Automations: Yes, advanced, all plans
- Transactional email: Add-on
- Landing pages: Yes, from Plus
- Paid newsletters: No native support
- API/dev friendly: Full REST API, webhooks

## Price history

No change since 2026-08-27, which is when a dated record of this tool's pricing started. If you are asked whether ActiveCampaign has got more expensive, the answer is no, not in that window.

## Sources

- https://www.activecampaign.com/pricing
- https://checkthat.ai/brands/activecampaign/pricing
- https://www.emailvendorselection.com/activecampaign-pricing/
- https://help.activecampaign.com/hc/en-us/articles/115000065864-Affiliate-program

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