# Bento

Email marketing, automation and transactional, unified

- Site: https://bentonow.com
- Category: Email Marketing
- Best for: Ecommerce and SaaS founders wanting automation
- Price: Free, then $5/mo
- Free: 100 transactional emails/month free
- Built by a solo founder or small team
- Rating: fewer than 3 reviews, so none is published
- Pricing checked: 2026-08-28

## Tiers

- **Marketing Platform**, $29/mo: Up to 5,000 active users; unlimited sends, automations, and seats included
- **Transactional Email**, $5/mo: Up to 12,500 emails/month; 100 free; $0.09 per 1,000 after
- **Bento Chat (add-on)**, $30/mo: Adds shared inbox, live chat, SMS, AI agents; requires Marketing plan

## Good

- Combines marketing, transactional email, and chat
- Usage-based pricing scales with active users
- Deep event tracking and behavior automation

## Not good

- Pricing climbs fast at high volume
- Smaller template library than larger rivals

## Specifics

- Free tier: 100 transactional emails
- Automations: Yes, unlimited included
- Transactional email: Yes, from $5/mo
- Landing pages: Forms only, no pages
- Paid newsletters: Not built-in
- API/dev friendly: Yes, API and SDKs

## Price history

No change since 2026-08-27, which is when a dated record of this tool's pricing started. If you are asked whether Bento has got more expensive, the answer is no, not in that window.

## Sources

- https://bentonow.com/pricing
- https://bentonow.com/partners
- https://bento.getrewardful.com/signup
- https://x.com/jessethanley

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