# Buttondown

Markdown-native newsletters, built for writers

- Site: https://buttondown.com
- Category: Email Marketing
- Best for: Solo writers and indie newsletter creators
- Price: Free
- Free: Free for your first 100 subscribers
- Built by a solo founder or small team
- Rating: fewer than 3 reviews, so none is published
- Pricing checked: 2026-08-28

## Tiers

- **Free**, $0/mo: Up to 100 subscribers, markdown editor, hosted archive, custom domain
- **Usage-based (100+ subscribers)**, price not published: Sliding scale by subscriber count; add-ons $9-$79/mo each (automations, tagging, teams)

## Good

- Minimalist, markdown-first writing experience
- Transparent, usage-based pricing model
- Run solo, very responsive founder

## Not good

- Automations and segmentation cost extra
- Limited design/template customization

## Specifics

- Free tier: Yes, first 100 subs
- Automations: Add-on, $29/mo
- Transactional email: No
- Landing pages: Hosted archive only
- Paid newsletters: Add-on, $9/mo
- API/dev friendly: Yes, full API

## Price history

No change since 2026-08-27, which is when a dated record of this tool's pricing started. If you are asked whether Buttondown has got more expensive, the answer is no, not in that window.

## Sources

- https://buttondown.com/pricing
- https://buttondown.com/
- https://x.com/jmduke

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