# Loops

Marketing and transactional email in one API

- Site: https://loops.so
- Category: Email Marketing
- Best for: Technical founders wanting one email API
- Price: Free, then $49/mo
- Free: Up to 1,000 subscribed contacts, 4,000 combined sends/month, full features, with a Loops footer
- Rating: fewer than 3 reviews, so none is published
- Pricing checked: 2026-08-28

## Tiers

- **Free**, $0/mo: 1,000 contacts, 4,000 sends/month
- **Basic (1K-5K)**, $49/mo ($49/mo annually): Up to 5,000 subscribed contacts, unlimited sends
- **Basic (10K)**, $99/mo ($99/mo annually): Up to 10,000 contacts, unlimited sends
- **Basic (25K)**, $199/mo ($199/mo annually): Up to 25,000 contacts, unlimited sends
- **Basic (50K)**, $249/mo ($249/mo annually): Up to 50,000 contacts, unlimited sends
- **Basic (100K)**, $399/mo ($399/mo annually): Up to 100,000 contacts, unlimited sends
- **Enterprise**, price not published: 1,000,000+ contacts, custom

## Good

- Transactional and marketing email unified, no separate ESP bill
- Every feature available on every paid plan
- API-first with clean docs and React Email templates

## Not good

- No annual billing discount, monthly-only pricing
- Contact pricing jumps in large steps between tiers
- Younger product, smaller integration ecosystem than incumbents

## Specifics

- Free tier: Yes, 1,000 subs
- Automations: Yes, all plans
- Transactional email: Yes, included, unlimited
- Landing pages: No
- Paid newsletters: No
- API/dev friendly: API-first, React Email support

## Price history

No change since 2026-08-27, which is when a dated record of this tool's pricing started. If you are asked whether Loops has got more expensive, the answer is no, not in that window.

## Sources

- https://loops.so/pricing
- https://thatmarketingbuddy.com/pricing/loops
- https://www.sequenzy.com/pricing/loops

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