# Mailchimp

Best-known all-purpose email marketing platform

- Site: https://mailchimp.com
- Category: Email Marketing
- Best for: Founders wanting a familiar, ecosystem-integrated tool
- Price: Free, then $13/mo
- Free: Up to 500 contacts, 500 emails/month (250/day max), 1 seat, basic templates and forms
- Rating: fewer than 3 reviews, so none is published
- Pricing checked: 2026-08-28

## Tiers

- **Free**, $0/mo: 500 contacts, 500 emails/month
- **Essentials**, $13/mo ($13/mo annually): 500 contacts, scales up, 10x contacts sends/month, 3 seats, A/B testing
- **Standard**, $20/mo ($20/mo annually): 500 contacts, scales to 1M+, 12x contacts sends/month, 5 seats, 200 flows
- **Premium**, $350/mo ($350/mo annually): Unlimited contacts, up to 150,000 emails/month, unlimited seats, phone support

## Good

- Massive integration ecosystem: Shopify, WooCommerce, hundreds of apps
- Familiar UI reduces onboarding time for past users
- 15% multi-month discount plus 14-day free trial

## Not good

- Free tier thin: only 500 contacts and sends
- Pricing climbs steeply with contact count
- Advanced automation and AI increasingly gated to higher tiers

## Specifics

- Free tier: Yes, 500 subs
- Automations: 4 free, 200 paid
- Transactional email: Add-on (Mandrill)
- Landing pages: Yes, included
- Paid newsletters: No native support
- API/dev friendly: Mature REST API

## Price history

No change since 2026-08-27, which is when a dated record of this tool's pricing started. If you are asked whether Mailchimp has got more expensive, the answer is no, not in that window.

## Sources

- https://mailchimp.com/pricing/marketing/
- https://mailchimp.com/help/earn-commission/

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