# Metricool

Scheduling, analytics and ad reporting together

- Site: https://metricool.com
- Category: Post Scheduling
- Best for: Founders wanting scheduling plus real analytics
- Price: Free, then $20/mo
- Free: 1 brand, most networks, up to 20 posts/month, 5 competitor profiles, 30-day analytics, free forever
- Rating: fewer than 3 reviews, so none is published
- Pricing checked: 2026-08-28

## Tiers

- **Starter**, $25/mo ($20/mo annually): Up to 10 brands, price scales ~$20-45/mo; unlimited publishing, 100 competitor profiles, reports
- **Advanced**, $67/mo ($53/mo annually): Up to 50 brands, price scales ~$53-210/mo; team management, approvals, API access
- **Custom**, $0/mo: Contact sales; white label, dedicated account manager, custom AI credits

## Good

- Useful free tier: 1 brand, real analytics
- Combines scheduling with paid-ad reporting, cutting tool sprawl
- Pricing scales by brand, cheap for one brand

## Not good

- Pricing (per brand/user, sliding scale) is hard to predict
- Team and approval workflows need pricier Advanced tier
- Some networks like LinkedIn restricted on free plan

## Specifics

- Channels on entry plan: 1 free, 10 paid
- AI content assist: Yes, credits by plan
- Analytics: Yes, core focus
- Team seats: Per-user from Advanced
- Self-hostable: No
- Content calendar: Yes

## Price history

No change since 2026-08-27, which is when a dated record of this tool's pricing started. If you are asked whether Metricool has got more expensive, the answer is no, not in that window.

## Sources

- https://metricool.com/prices/
- https://metricool.com/affiliate-program/

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Affiliate disclosure: https://www.saas4that.com/disclosure