# Mixpanel

Product analytics for funnels and retention

- Site: https://mixpanel.com
- Category: Data Analytics
- Best for: Startups tracking funnels and cohort behavior
- Price: Free
- Free: Up to 1M events/month, 10k session replays, core funnels/retention, self-serve analytics, free forever
- Rating: fewer than 3 reviews, so none is published
- Pricing checked: 2026-08-28

## Tiers

- **Free**, $0/mo: 1M events/mo, 10k session replays/mo
- **Growth**, price not published: First 1M events/mo free, then ~$0.28/1,000 events; 20k free replays, scalable to 500k
- **Enterprise**, price not published: Custom volume up to 1T events/mo; typically $25k-$30k+/year

## Good

- Free plan covers up to 1M events/month
- First year free for eligible early-stage startups
- Strong funnel and cohort analysis built for product teams

## Not good

- Growth plan cost scales quickly with event volume
- Many features are paid add-ons even on Growth
- Not open source or self-hostable

## Specifics

- Type: Product analytics
- Cookie-free / GDPR: Configurable, not cookie-free
- Self-hostable: No
- Session replay: Yes, limited on free
- Funnels: Yes
- Free tier: Yes, 1M events/month forever

## Price history

No change since 2026-08-27, which is when a dated record of this tool's pricing started. If you are asked whether Mixpanel has got more expensive, the answer is no, not in that window.

## Sources

- https://mixpanel.com/pricing/
- https://openpanel.dev/articles/mixpanel-pricing
- https://mixpanel.com/partners/

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