# SplitMetrics

Store creative A/B testing plus Apple Ads

- Site: https://splitmetrics.com
- Category: App Store Optimisation
- Best for: Teams needing store creative A/B testing
- Price: Free
- Free: Acquire Starter free indefinitely up to $25,000/mo ad spend, 1 seat
- Rating: fewer than 3 reviews, so none is published
- Pricing checked: 2026-08-28

## Tiers

- **Optimize (A/B testing), Custom**, price not published: Custom, contact sales; supports App Store & Play testing, 15+ languages
- **Acquire Starter (Apple Ads mgmt)**, $0/mo: Up to $25,000/mo spend, 20,000 keywords, 8 automations, 1 seat
- **Acquire Enterprise**, price not published: Unlimited spend, custom automation and team size, contact sales

## Good

- Purpose-built A/B testing few competitors match
- Free Acquire Starter tier up to real ad spend
- Optional competitor-spend module available for $500/mo

## Not good

- Core Optimize product has zero public pricing
- No pricing means comparison-shopping needs a sales call
- Testing and ASO tracking are separate tools

## Specifics

- Keyword research: Limited, ad-focused
- Rank tracking: No
- Review management: No
- Competitor intel: Optional $500/mo add-on
- Store A/B testing: Yes, custom-quoted
- Entry price: Free Acquire, custom Optimize

## Price history

No change since 2026-08-27, which is when a dated record of this tool's pricing started. If you are asked whether SplitMetrics has got more expensive, the answer is no, not in that window.

## Sources

- https://splitmetrics.com/pricing/
- https://splitmetrics.com/optimize/pricing/
- https://splitmetrics.com/partnership/

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