ASO.dev vs Asodesk
Two ends of the same category: fifteen dollars for one app you already believe in, or free while you find out. Both prices were read from their own pricing pages on 28 August 2026.
Which should you pick?
Two ends of the same category, and an unusually clear split. ASO.dev starts at $15 and is built for one person shipping their own app: unlimited keyword research on the Indie tier, custom product page testing further up, and Apple Ads insight at the top. Asodesk starts free and stays free, which almost nothing in App Store Optimisation does, with its paid tier at $47. The catch on each is worth knowing before you commit. ASO.dev's cheapest Console tier does not include real rank tracking, so the $15 headline is not the number most people end up paying. Asodesk caps its free and lower tiers at one or two apps, and its interface is rougher than the expensive tools in this category. Pick Asodesk if you have one app and want to spend nothing while you work out whether ASO moves anything for you. Pick ASO.dev once you already know it does and you want the product page testing, which is where the actual gains are.
ASO.dev and Asodesk, side by side
| ASO.dev | Asodesk | |
|---|---|---|
| Price | From $15/mo | Free, then $47/mo |
| Free tier | No | 1 app, 200 keywords, 100 review replies/month, 9 competitor apps per country |
| Free trial | None listed | None listed |
| Plans | 4 | 5 |
| Open source | No | No |
| Keyword research | Unlimited on Indie+ | Yes |
| Rank tracking | Yes, 30-60 day history | Yes, daily stats |
| Review management | Bulk AI replies | Yes, dedicated reply plans |
| Competitor intel | Yes, competitor spying | Yes, up to 1,500 |
| Store A/B testing | CPP testing, Pro tier | No |
| Entry price | $15/mo (Console) | Free, or $47/mo |
Rows where both are the same are dimmed, so what is left is the actual difference.
What ASO.dev is good at
- Entry Console tier starts at just $15/month
- Custom Product Page A/B testing on Pro tier
- Apple Ads auction and creative insights on top tier
Where it falls short
- Cheapest Console tier lacks real ASO tracking
- Per-seat pricing scales up fast for teams
What Asodesk is good at
- Free tier is usable long-term, not just a trial
- Cheaper 'Reply to Reviews' plan from $39/mo
- Annual billing saves 20-35% versus monthly
Where it falls short
- Free/Pro tiers cap you at 1-2 apps
- UI less polished than AppTweak or MobileAction
- Enterprise-grade support costs extra (~$147/mo)
Neither of these? All 12 app store optimisation tools, compared on what they actually cost.