Best referral programme tools for founders

The short version

Five tools for the same job, and every one of them charges on the revenue your affiliates bring rather than on how many affiliates you have, so the number to work out first is what the programme already earns. Affonso is the outlier and the obvious start: fifteen euros a month against everyone else's fifty to ninety, from a solo maker who spent twelve years in affiliate marketing. Rewardful and FirstPromoter are the established pair and are priced identically at every tier, which makes the choice between them about seats and caps rather than money: FirstPromoter gives unlimited team members on the cheap plan where Rewardful gives two, and Rewardful tracks $7,500 a month where FirstPromoter tracks $5,000. Tolt buys you more tracked revenue at $99 and several programmes on one account. Dub is a different animal, a link platform with partner tracking attached, and only worth its $90 if you want both halves. No editorial pick: the right answer depends almost entirely on what the programme is already turning over.