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ActiveCampaign review

Advanced automation and CRM for lifecycle email

Deepest automation and segmentation of the mainstream tools, plus a built-in CRM, for founders past simple broadcast tools.

Our ActiveCampaign verdict

ActiveCampaign costs from $15/mo. Nobody has reviewed it here yet, so this page is about what it costs and what it does, not how well it does it.

Growth-stage founders needing automation and CRM. There is no free tier and no trial.

Who it is not for
No free tier; cheapest plan starts around $15-19/mo
What this is based on
Based on pricing read from ActiveCampaign's own page on 2026-08-28, and what the product says it does. No reviews yet, so no score.

Pricing

PlanMonthlyAnnual /moWhat you get
Starter$19$151,000 contacts; limited segmentation, 5 actions/automation, 1 user
Plus$59$471,000 contacts; standard segmentation, unlimited automation actions, landing pages
Pro (Professional)$99$791,000 contacts; advanced segmentation, 3 users, predictive sending
Enterprise$179$1431,000 contacts; premium segmentation, 5 users, dedicated account team

ActiveCampaign price history

Every price change

ActiveCampaign's pricing has not moved since we started tracking it on 2026-08-27. We read it off ActiveCampaign's own pricing page on every update, and this section fills in when something changes.

Read from ActiveCampaign's own pricing page, dated on the day we read it. We only claim a change happened between two dates we actually looked, never on a date we did not.

Free tier

No

Automations

Yes, advanced, all plans

Transactional email

Add-on

Landing pages

Yes, from Plus

Paid newsletters

No native support

API/dev friendly

Full REST API, webhooks

Review ActiveCampaign

All ActiveCampaign reviews

Reviews of ActiveCampaign

We do not publish a score until 3 people have left one, because an average of one review is not a rating. It takes about a minute: verify an email so we know you are a person, pick a score, and say what it is actually like to use.

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More on ActiveCampaign

The rest of the stack

ActiveCampaign does one job. These are the jobs that usually come next, and what we would look at for each.

Website Building

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A list needs somewhere for people to join it.

Data Analytics

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Open rates tell you very little. These tie the send to what happened afterwards.

Chosen by what job comes next, not by any integration between them: we have not verified that these products talk to each other, so we are not going to imply it. A slot in this block is not for sale and paid placement is excluded from it outright, but some of these links do earn us a commission and the ones that do say so above.

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Sources