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Mixpanel review

Free tier

Product analytics for funnels and retention

Event-based analytics for tracking user funnels, retention and cohorts, with a startup program giving a free year.

Entry price

Free

Free: Up to 1M events/month, 10k session replays, core funnels/retention, self-serve analytics, free forever

Our Mixpanel verdict

Mixpanel costs free. Nobody has reviewed it here yet, so this page is about what it costs and what it does, not how well it does it.

Startups tracking funnels and cohort behavior. There is a free tier: Up to 1M events/month, 10k session replays, core funnels/retention, self-serve analytics, free forever.

Who it is not for
Growth plan cost scales quickly with event volume
What this is based on
Based on pricing read from Mixpanel's own page on 2026-08-28, and what the product says it does. No reviews yet, so no score.

Pricing

PlanMonthlyAnnual /moWhat you get
FreeFreeSame as monthly1M events/mo, 10k session replays/mo
GrowthNot publishedSame as monthlyFirst 1M events/mo free, then ~$0.28/1,000 events; 20k free replays, scalable to 500k
EnterpriseNot publishedSame as monthlyCustom volume up to 1T events/mo; typically $25k-$30k+/year

Mixpanel price history

Every price change

Mixpanel's pricing has not moved since we started tracking it on 2026-08-27. We read it off Mixpanel's own pricing page on every update, and this section fills in when something changes.

Read from Mixpanel's own pricing page, dated on the day we read it. We only claim a change happened between two dates we actually looked, never on a date we did not.

Type

Product analytics

Cookie-free / GDPR

Configurable, not cookie-free

Self-hostable

No

Session replay

Yes, limited on free

Funnels

Yes

Free tier

Yes, 1M events/month forever

Review Mixpanel

All Mixpanel reviews

Reviews of Mixpanel

We do not publish a score until 3 people have left one, because an average of one review is not a rating. It takes about a minute: verify an email so we know you are a person, pick a score, and say what it is actually like to use.

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More on Mixpanel

The rest of the stack

Mixpanel does one job. These are the jobs that usually come next, and what we would look at for each.

Once you know which pages earn their keep, the job becomes getting more people to them.

Email Marketing

Compare all

The visitors worth having are the ones you can contact a second time.

Chosen by what job comes next, not by any integration between them: we have not verified that these products talk to each other, so we are not going to imply it. A slot in this block is not for sale and paid placement is excluded from it outright, but some of these links do earn us a commission and the ones that do say so above.

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Sources