Mailchimp review
Free tierBest-known all-purpose email marketing platform
Familiar, broad-feature tool with deep integrations and AI content tools, now part of Intuit's small-business ecosystem.
Entry price
Free, then $13/mo
Free: Up to 500 contacts, 500 emails/month (250/day max), 1 seat, basic templates and forms
Our Mailchimp verdict
Mailchimp costs free, then $13/mo. Nobody has reviewed it here yet, so this page is about what it costs and what it does, not how well it does it.
Founders wanting a familiar, ecosystem-integrated tool. There is a free tier: Up to 500 contacts, 500 emails/month (250/day max), 1 seat, basic templates and forms.
- Who it is not for
- Free tier thin: only 500 contacts and sends
- What this is based on
- Based on pricing read from Mailchimp's own page on 2026-08-28, and what the product says it does. No reviews yet, so no score.
Pricing
| Plan | Monthly | Annual /mo | What you get |
|---|---|---|---|
| Free | Free | Same as monthly | 500 contacts, 500 emails/month |
| Essentials | $13 | $13 | 500 contacts, scales up, 10x contacts sends/month, 3 seats, A/B testing |
| Standard | $20 | $20 | 500 contacts, scales to 1M+, 12x contacts sends/month, 5 seats, 200 flows |
| Premium | $350 | $350 | Unlimited contacts, up to 150,000 emails/month, unlimited seats, phone support |
Mailchimp price history
Every price changeMailchimp's pricing has not moved since we started tracking it on 2026-08-27. We read it off Mailchimp's own pricing page on every update, and this section fills in when something changes.
Read from Mailchimp's own pricing page, dated on the day we read it. We only claim a change happened between two dates we actually looked, never on a date we did not.
Free tier
Yes, 500 subs
Automations
4 free, 200 paid
Transactional email
Add-on (Mandrill)
Landing pages
Yes, included
Paid newsletters
No native support
API/dev friendly
Mature REST API
Review Mailchimp
All Mailchimp reviewsReviews of Mailchimp
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More on Mailchimp
The rest of the stack
Mailchimp does one job. These are the jobs that usually come next, and what we would look at for each.
Website Building
Compare allA list needs somewhere for people to join it.
Data Analytics
Compare allOpen rates tell you very little. These tie the send to what happened afterwards.
Chosen by what job comes next, not by any integration between them: we have not verified that these products talk to each other, so we are not going to imply it. A slot in this block is not for sale and paid placement is excluded from it outright, but some of these links do earn us a commission and the ones that do say so above.
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