Metricool review
Free tierScheduling, analytics and ad reporting together
Combines scheduling with real analytics and Meta/Google ad reporting in one dashboard, plus a generous free tier.
Entry price
Free, then $20/mo
Free: 1 brand, most networks, up to 20 posts/month, 5 competitor profiles, 30-day analytics, free forever
Our Metricool verdict
Metricool costs free, then $20/mo. Nobody has reviewed it here yet, so this page is about what it costs and what it does, not how well it does it.
Founders wanting scheduling plus real analytics. There is a free tier: 1 brand, most networks, up to 20 posts/month, 5 competitor profiles, 30-day analytics, free forever.
- Who it is not for
- Pricing (per brand/user, sliding scale) is hard to predict
- What this is based on
- Based on pricing read from Metricool's own page on 2026-08-28, and what the product says it does. No reviews yet, so no score.
Pricing
| Plan | Monthly | Annual /mo | What you get |
|---|---|---|---|
| Starter | $25 | $20 | Up to 10 brands, price scales ~$20-45/mo; unlimited publishing, 100 competitor profiles, reports |
| Advanced | $67 | $53 | Up to 50 brands, price scales ~$53-210/mo; team management, approvals, API access |
| Custom | Free | Same as monthly | Contact sales; white label, dedicated account manager, custom AI credits |
Metricool price history
Every price changeMetricool's pricing has not moved since we started tracking it on 2026-08-27. We read it off Metricool's own pricing page on every update, and this section fills in when something changes.
Read from Metricool's own pricing page, dated on the day we read it. We only claim a change happened between two dates we actually looked, never on a date we did not.
Channels on entry plan
1 free, 10 paid
AI content assist
Yes, credits by plan
Analytics
Yes, core focus
Team seats
Per-user from Advanced
Self-hostable
No
Content calendar
Yes
Review Metricool
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More on Metricool
The rest of the stack
Metricool does one job. These are the jobs that usually come next, and what we would look at for each.
Design and Graphics
Compare allA scheduler needs something to schedule. These make the graphics and carousels that go into it.
Data Analytics
Compare allPublishing without measuring is guessing. These tell you which posts actually brought somebody.
Chosen by what job comes next, not by any integration between them: we have not verified that these products talk to each other, so we are not going to imply it. A slot in this block is not for sale and paid placement is excluded from it outright, but some of these links do earn us a commission and the ones that do say so above.
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