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Loops review

Free tier

Marketing and transactional email in one API

Unifies marketing and transactional email under one contact model, triggered by product events via API instead of list imports.

Entry price

Free, then $49/mo

Free: Up to 1,000 subscribed contacts, 4,000 combined sends/month, full features, with a Loops footer

Our Loops verdict

Loops costs free, then $49/mo. Nobody has reviewed it here yet, so this page is about what it costs and what it does, not how well it does it.

Technical founders wanting one email API. There is a free tier: Up to 1,000 subscribed contacts, 4,000 combined sends/month, full features, with a Loops footer.

Who it is not for
No annual billing discount, monthly-only pricing
What this is based on
Based on pricing read from Loops's own page on 2026-08-28, and what the product says it does. No reviews yet, so no score.

Pricing

PlanMonthlyAnnual /moWhat you get
FreeFreeSame as monthly1,000 contacts, 4,000 sends/month
Basic (1K-5K)$49$49Up to 5,000 subscribed contacts, unlimited sends
Basic (10K)$99$99Up to 10,000 contacts, unlimited sends
Basic (25K)$199$199Up to 25,000 contacts, unlimited sends
Basic (50K)$249$249Up to 50,000 contacts, unlimited sends
Basic (100K)$399$399Up to 100,000 contacts, unlimited sends
EnterpriseNot publishedSame as monthly1,000,000+ contacts, custom

Loops price history

Every price change

Loops's pricing has not moved since we started tracking it on 2026-08-27. We read it off Loops's own pricing page on every update, and this section fills in when something changes.

Read from Loops's own pricing page, dated on the day we read it. We only claim a change happened between two dates we actually looked, never on a date we did not.

Free tier

Yes, 1,000 subs

Automations

Yes, all plans

Transactional email

Yes, included, unlimited

Landing pages

No

Paid newsletters

No

API/dev friendly

API-first, React Email support

Review Loops

All Loops reviews

Reviews of Loops

We do not publish a score until 3 people have left one, because an average of one review is not a rating. It takes about a minute: verify an email so we know you are a person, pick a score, and say what it is actually like to use.

No password, no newsletter, one review per person per tool.

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More on Loops

The rest of the stack

Loops does one job. These are the jobs that usually come next, and what we would look at for each.

Website Building

Compare all

A list needs somewhere for people to join it.

Data Analytics

Compare all

Open rates tell you very little. These tie the send to what happened afterwards.

Chosen by what job comes next, not by any integration between them: we have not verified that these products talk to each other, so we are not going to imply it. A slot in this block is not for sale and paid placement is excluded from it outright, but some of these links do earn us a commission and the ones that do say so above.

Do you make Loops?

Claim the listing, reply to reviews, and put your rating on your own site with a badge that keeps itself up to date.

Sources